Professional Experience:

June, 2016 – Present: Findlay Post Falls
Director of Internet Sales & Marketing

  • Build a multi-store BDC
  • Assess/improve lead generation of group’s sites
  • Work with each store’s management team to improve leads & sales
  • Monitor site analytics, and make adjustments as needed
  • Work with a growing stable of vendors to improve overall sales numbers
  • Manage multiple dealer group websites and social media accounts
  • Reputation management for our dealer group

October, 2014 – June, 2016: Findlay Auto Group’s Subaru of Las Vegas
Director of Internet Sales & Marketing

  • Manage a team of Internet Sales Representatives
  • Continue developing new sales strategies to increase new Subaru sales
  • Coordinate monthly marketing efforts & messaging
  • Managed inside and outside marketing efforts (readerboards, websites)
  • Manage dealership website, social media
  • Monitor site analytics, for trends & areas of improvement
  • Work with a variety of vendors

May, 2011 – October, 2014: Subaru of Las Vegas
Marketing & Media Facilitator

  • Managed and grew dealership’s social media presence
  • Assisted in developing new sales strategy that doubled new Subaru sales
  • Organize and work Subaru sponsored events within the community
  • Managed inside and outside marketing efforts (billboards, readerboards, websites)

October, 2005 – April, 2010: eBizAutos
Desktop & Server Administrator, April, 2009 – April, 2010

  • Maintained company’s inventory of desktop and laptop PCs, and Mac computers
  • Managed ShoreTel phone system
  • Managed users in Microsoft Server environment
  • Assisted satellite employees with technical issues

Search Engine Marketing Manager, June, 2008 – April, 2009

  • Developed a new revenue stream for the company
  • Increased Pay Per Click (PPC) ROI for automotive clientele
  • Managed tens of thousands of dollars in monthly search marketing ad spend
  • Worked with clients to target ads to their local markets, and goals

National Data Collection Manager, August, 2006 – June, 2008

  • Managed a staff of 35 employees in 14 regions throughout 12 states
  • Troubleshot issues for both staff and clients
  • Was primary trainer and quality control for the department
  • Worked with management and employees to increase efficiency

Data Collection Specialist, October, 2005 – August, 2005

  • Captured inventory photographs for dealership clientele
  • Worked as a liaison between clients and office staff
  • Developed new processes to improve productivity

January, 2001 – October, 2005: is a subsidiary of River Info

  • Built and maintained company website
  • Photographed motorsport events throughout the Southwest
  • Designed a new photo gallery layout, optimized for advertising views

May, 1999 – October, 2005: River Info

  • Managed accounts from small businesses to multi-vertical corporations
  • Designed and maintained websites for clients
  • Was primary customer service contact for current and potential clients