Professional Experience:

June, 2016 – Present: Findlay Post Falls
Director of Internet Sales & Marketing

• Build a multi-store BDC
• Assess/improve lead generation of group’s sites
• Work with each store’s management team to improve leads & sales
• Monitor site analytics, and make adjustments as needed
• Work with a growing stable of vendors to improve overall sales numbers
• Manage multiple dealer group websites and social media accounts
• Reputation management for our dealer group

October, 2014 – June, 2016: Findlay Auto Group’s Subaru of Las Vegas
Director of Internet Sales & Marketing

• Manage a team of Internet Sales Representatives
• Continue developing new sales strategies to increase new Subaru sales
• Coordinate monthly marketing efforts & messaging
• Managed inside and outside marketing efforts (readerboards, websites)
• Manage dealership website, social media
• Monitor site analytics, for trends & areas of improvement
• Work with a variety of vendors

May, 2011 – October, 2014: Subaru of Las Vegas
Marketing & Media Facilitator

• Managed and grew dealership’s social media presence
• Assisted in developing new sales strategy that doubled new Subaru sales
• Organize and work Subaru sponsored events within the community
• Managed inside and outside marketing efforts (billboards, readerboards, websites)

October, 2005 – April, 2010: eBizAutos
Desktop & Server Administrator, April, 2009 – April, 2010

• Maintained company’s inventory of desktop and laptop PCs, and Mac computers
• Managed ShoreTel phone system
• Managed users in Microsoft Server environment
• Assisted satellite employees with technical issues

Search Engine Marketing Manager, June, 2008 – April, 2009

• Developed a new revenue stream for the company
• Increased Pay Per Click (PPC) ROI for automotive clientele
• Managed tens of thousands of dollars in monthly search marketing ad spend
• Worked with clients to target ads to their local markets, and goals

National Data Collection Manager, August, 2006 – June, 2008

• Managed a staff of 35 employees in 14 regions throughout 12 states
• Troubleshot issues for both staff and clients
• Was primary trainer and quality control for the department
• Worked with management and employees to increase efficiency

Data Collection Specialist, October, 2005 – August, 2005

• Captured inventory photographs for dealership clientele
• Worked as a liaison between clients and office staff
• Developed new processes to improve productivity

January, 2001 – October, 2005: DesertRacing.com
DesertRacing.com is a subsidiary of River Info

• Built and maintained company website
• Photographed motorsport events throughout the Southwest
• Designed a new photo gallery layout, optimized for advertising views

May, 1999 – October, 2005: River Info

• Managed accounts from small businesses to multi-vertical corporations
• Designed and maintained websites for clients
• Was primary customer service contact for current and potential clients